Wednesday, March 16, 2011

preview | what's your virtue?

Here is a small preview of the gorgeous shoot I did recently with What's Your Virtue? They are an amazing lip gloss company, and I LOVE their products! What's even more, I love their story...

In the beginning, there was a mother with teen and preteen daughters. While on a shopping trip, she was made keenly aware of what beauty products were available to purchase. She was shocked at the explicit and suggestive names found on numerous brands of lip gloss. She didn’t feel it was appropriate for her 13 year old daughter to put such messaging in her pocket, let alone on her lips. The mother went home with no lip gloss, but with a strong desire to make a difference. After collaborating with her friends, an idea was born to create a lip gloss that would support a positive message, not only for her girls but for women everywhere.

Enter What’s Your Virtue?, a company founded by three friends who believe beauty starts from within. We want to remind all women of the simple and virtuous things in life. What better place to start than on your lips?


Cate March 16, 2011 at 7:46 PM  

what a sweet message and beautiful photos like always. Beautiful models too :)

Ashley March 19, 2011 at 11:12 AM  

What a fun product, and gorgeous pics!

Dani Vargas March 23, 2011 at 7:34 AM  

Lindos tons.

Cori Henderson March 27, 2011 at 5:46 PM  

I love these!

Kari March 30, 2011 at 6:02 AM  

Jessica you seem to be very thoughtful in your choices of companies/products/services you post about on this blog. This lip gloss idea is a really impressive message. Thanks for posting about it!

DeWidt Family March 31, 2011 at 9:56 AM  

Courtney had fun doing this day. Thanks for thinking of her. I'm glad there are companies out there that share the message of being a good girl!

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